Better Than Bechdel

What Marry Me taught us about feminine power - and how we should be harnessing it!

Warning - Spoilers!

Marry Me gives us the unique experience of getting all the sparkly girly feels with goddess empowerment (they even had a healthy example of a relationship!) by flipping the script on the rom-com trope.

We could talk all day about the glamor of JLo as Kat Valdez, but the insight here is her empowerment. Owen Wilson's character - Charlie Wilson never took her power away and did not look to take away from her success. It was Kat that had to move through the biggest character arc and learn about herself. In the end, Kat comes to Charlie in a big romantic gesture. While this feels like a cheesy role reversal, there is a big take away for connecting with a female audience.

Make sure your stories are centering women. We have to do better than the Bechdel Test. We have to make sure that our messaging gives the power to the women. How can you do that in your marketing?

Here’s how to do it:

1. -Start by expecting your audience to be intelligent.

2. -Give them choices.

3. -Examine your copy for cultural assumptions of fragility.

4. -Stop making beauty the highest achievement.

5. -Celebrate achievements outside beauty - first.